How to Market Your Business on Instagram

Tips To Market Your Business on Instagram

How to use Instagram to market your business written by: edinah Would you like your business to be seen by many people, grow a huge following of individuals and customers that relate to your brand and earn from it? If yes then Instagram is the magic spell.

Why Instagram?

Instagram has more monthly users than twitter (over 300 million people) as such many brands are looking for ways to connect with the larger Instagram community and earn from customers who return for more. Instagrammers are proven shoppers. A 2015 Instagram study conducted by Iconosquare showed that about 70% Instagram (IG) users reported having looked for a brand on Instagram platform and 62% users reported following a brand because they like it.

1.) Set up your business’ Instagram Account

In Instagram your have but one opportunity to direct customers to your website. Write an eye-catching and informative bio with a clickable link that directs people to a targeted landing page or your online shop. In addition to this keep your name and photo consistent.

2). Post content which attracts followers

A picture they say is worth a thousand words, so make good use of images. Market your business with creative but professional photos and offer exclusive promotions to your followers. Promote events on your Instagram and avoid hard selling as a way of attracting followers.

3). Grow your audience

Some of the strategies that can help you increase your followers list and showcase your brand to more fans include hashtags and IG ambassadors. Hashtags can help increase the shelf life of your posts so create at-least five hashtags to complement your Instagram posts and let people identity you with it. Have a team of ambassadors that spread the importance of your brand to their followers. It’s also a wise idea to get 10,000 followers on Instagram for your account, you can market much faster and a lot easier this way.

4). Strengthen customer relationships by promoting engagement on Instagram

The gap in communication between the seller and buyer is best closed by writing active captions, running contests that are exclusive to IG users and responding to, liking and shouting out to followers posts.

5). Measure you Instagram growth

Don’t allow your Instagram to lag! Use such tools as Iconosquare to measure your success and know content that is working for you.

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